United States Patent 7,343,355

7,343,355

Calculating price elasticity

Issued:  March 11, 2008

Assignee:  i2 Technologies US, Inc. (Dallas, TX)

Inventors:  Ivanov; Boyko (Morgan Hill, CA), Kalyan; Vibhu (Plano, TX), Ranjan; Sushil (Irving, TX)

Abstract:  Calculating price elasticity includes accessing a number of demand models and demand data describing a number of items. The demand models are evaluated in accordance with the demand data. A demand model of the evaluated demand models is selected in response to the evaluation. A price elasticity is calculated according to the selected demand model.