Ken Booth will be speaking on the ethics of marketing by lawyers and the strategies they can employ when planning a marketing campaign. Ken will review and analyze the ARPC on lawyer marketing, including the fine distinctions between unacceptable solicitations and acceptable marketing. Additionally, the discussions will include practical advice on how to develop and execute a marketing campaign, diving into the essentials of creating a brand and making it a valuable asset for your practice. This will cover the need to create a vision of where you want your brand to be in the future, identifying your target audience, and differentiating yourself from the competition.
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See Presentation Slides here.