PATENTS AND INNOVATION BASICS
Particularly in today’s fast-paced markets and ever-shortening competitor knockoff timelines, patents are an essential business asset to help you prevent your valuable products and processes from becoming low priced commodities. You cannot obtain or maintain significant market share by only incorporating into your products what others have done. Be the first one to claim your ideas and keep them secure!
If you don’t take action to innovate and to protect your new ideas, your competition and sometimes even your customers will quickly adopt your best products and improvements as their own and carve away parts of your market share. Stop reacting to your competitors and proactively take charge of your innovation and your company’s future!