Every company strives to differentiate itself from its competition and to stand out in the marketplace.
Innovation is the best way to establish your difference. Companies can innovate through business strategies, new technologies, product and service offerings, brand identity, trademarks, internal processes and even just in the information created for a web site or for customers.
Even if you do not capitalize on or protect the value of your intangible assets, your company has and creates new intellectual property all the time. Extending the valuable life of your intellectual property and strategically creating a new intellectual property is the secret to the lasting success and increased value of your company.