Federal Trademark Scam Warning

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FEDERAL TRADEMARK SCAM WARNING: 3 THINGS TO DO By Pacer K. Udall December 5, 2019 When a federal trademark application is filed with the United States Patent and Trademark Office (USPTO), the filing receipt confirmation gives the following warning: Warning about private companies offering trademark-related services. Private companies may send you communications that resemble official…

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Proactive Trademark Practices for Companies – Part 1 Introduction

Proactive-Trademark-Practices-for-Companies-Part-1

Introduction A trademark is the first public act of branding for a company. It is the one branding element that hopefully will never have to change. A well established brand identity engenders customer awareness, loyalty, association and perceived quality. In the present market of endless “similar” products and services, company trademarks and the brands they…

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Proactive Trademark Practices for Companies – Part 2 Trademark Selection and Screening

Proactive Trademark-Practices-for-Companies-Part-2

Trademark Selection and Screening It takes an organization with a particular set of values, culture, people, programs and assets to deliver a “product” or “service”. Therefore, selecting a brand identity (trademark) should be based, in part, on those characteristics of the organization. A thorough understanding of your product or service, how it will be used,…

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Proactive Trademark Practices for Companies – Part 3 Comprehensive Clearance Search

Proactive Trademark-Practices-for-Companies-Part-3

Comprehensive Clearance Search Even if the preliminary screening search does not reveal any potentially conflicting uses, it should not be relied upon to conclude that the selected trademarks could be adopted and used. A comprehensive clearance search and opinion process will provide a realistic assessment of possible obstacles to adoption of a trademark, based on…

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Proactive Trademark Practices for Companies – Part 4 Benefits of Federal Trademark Registration

Proactive Trademark-Practices-for-Companies-Part-4

Benefits of Federal Trademark Registration Once your trademark attorney has completed a comprehensive search and counseled you on the best choices, then you can ask him/her to file trademark applications for you. Unless properly and thoroughly trained, having an experienced trademark attorney prepare, file, and prosecute your trademark applications can be well worth the fees.…

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Proactive Trademark Practices for Companies – Part 9 Track Trademark Assets and Competitors

Proactive Trademark-Practices-for-Companies-Part-9

Track Trademark Assets and Competitors An effective strategic IP plan will prompt the development, acquisition, maintenance, and exploitation of IP assets such as trademarks that further company goals and provide value to the company. Keeping an accurate inventory of trademark assets, and the procedures used to acquire, maintain, and exploit them, is an essential first…

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