Pacer K. Udall

Introduction A trademark is the first public act of branding for a company. It is…

Trademark Selection and Screening It takes an organization with a particular set of values, culture,…

Comprehensive Clearance Search Even if the preliminary screening search does not reveal any potentially conflicting…

Benefits of Federal Trademark Registration Once your trademark attorney has completed a comprehensive search and…

Benefits of State Trademark Registration States register marks for use within their borders. If a…

Intersection with Copyright Symbol or Logo trademarks may constitute graphic works of authorship under copyright…

Track Trademark Assets and Competitors An effective strategic IP plan will prompt the development, acquisition,…

Leverage Trademark Assets Forward-looking companies think about and manage IP assets such as trademarks as…