ViaTechMD: A Client Success Story

preterm-birth

Preterm Birth: A Growing Global Healthcare Crisis Every now and then, an invention comes along that promises to be life-changing, and in some cases, life-saving. Booth Udall Fuller has the opportunity to work with a patent client on such an innovative device to help intervene in the growing healthcare crisis of Preterm Birth. Preterm Birth…

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The Federal Trademark Application Process

the-federal-trademark-application-process

A federal trademark application can be electronically filed with the United States Patent and Trademark Office (USPTO) as one of two types: a) a “Bona Fide Intent-To-Use” application; or b) an “In-Use” application. To file as an In-Use application, the trademark needs to be 1) already applied to all of the goods and/or services listed…

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How does a Trademark Examiner Decide to Grant a Trademark?

The initial test applied by an Examining Attorney when evaluating a proposed trademark for registration is whether the proposed trademark is so similar to a previously registered trademark that a “likelihood of consumer confusion” exists. In making this determination, the Examining Attorney must analyze each case in two steps. Step 1:  Are the Marks Similar…

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Why does Choosing a Good Trademark Matter?

Trademarks are the form of intellectual property that differentiates one company identity from another to customers. A well-established brand engenders customer awareness, loyalty, goodwill association and perceived quality. In the present market of endless “similar” products and services, company trademarks and brands are becoming the most valuable assets a company owns. The Value of a…

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Marketing Ethics and Legal Strategies – January 21, 2015

Ken Booth will be speaking on the ethics of marketing by lawyers and the strategies they can employ when planning a marketing campaign. Ken will review and analyze the ARPC on lawyer marketing, including the fine distinctions between unacceptable solicitations and acceptable marketing. Additionally, the discussions will include practical advice on how to develop and…

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5 Easy Digital Marketing Strategies For Lawyers

Ken Booth will be speaking on five simple ways for lawyers to enhance their presence in today’s online community. With an ever-increasing amount of internet-based marketing resources at one’s disposal, it is often hard to navigate and utilize them for maximum effectiveness. Ken’s presentation will explore various avenues of available marketing techniques, including the benefits of using…

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Protecting ALL-22 Content in the Digital Age

Kenneth Booth will be speaking at the Collegiate Sports Video Association’s Annual Meeting about issues relating to copyright protection for the ALL-22 Video footage used in college and professional football. Discussion will include an explanation of the copyright laws surrounding Strategies for protecting the footage, ownership issues, what violates owner rights in the footage, examples…

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Request for Continued Examination (RCE): Patent Application Types and Strategies – Part 9

A request for continued examination (often called an RCE) is a procedure used to request additional prosecution time with the examiner.  After claims in an application have reached “final” rejection, a request for continued examination may be filed, instead of filing a continuation application, to continue prosecuting the claims without the restrictions of “final” rejection. …

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