Marketing Ethics and Legal Strategies – January 21, 2015

Ken Booth will be speaking on the ethics of marketing by lawyers and the strategies they can employ when planning a marketing campaign. Ken will review and analyze the ARPC on lawyer marketing, including the fine distinctions between unacceptable solicitations and acceptable marketing. Additionally, the discussions will include practical advice on how to develop and…

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5 Easy Digital Marketing Strategies For Lawyers

Ken Booth will be speaking on five simple ways for lawyers to enhance their presence in today’s online community. With an ever-increasing amount of internet-based marketing resources at one’s disposal, it is often hard to navigate and utilize them for maximum effectiveness. Ken’s presentation will explore various avenues of available marketing techniques, including the benefits of using…

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Protecting ALL-22 Content in the Digital Age

Kenneth Booth will be speaking at the Collegiate Sports Video Association’s Annual Meeting about issues relating to copyright protection for the ALL-22 Video footage used in college and professional football. Discussion will include an explanation of the copyright laws surrounding Strategies for protecting the footage, ownership issues, what violates owner rights in the footage, examples…

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